A change in the narrative to an I-want-to-be-rich one has the potential to drive the next few decades of economic growth
If you have ever found yourself wondering why the accelerator pedal is not doing its thing, and then looked down to see that if handbrake was on, you know exactly what India’s young are going through – a desperate urge to be rich, but being held back by an old poverty narrative that paints the rich as morally corrupt and evil.