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When his brother and wife couldn’t figure out which was the best home loan on offer even after 10 days of research, Adhil Shetty, then working on Wall Street, thought of it as a business opportunity. Shetty relocated to India in 2007 and now has Bankbazaar.com, an online marketplace for loans, up and running. The online service offers to find the best loan products and cut transaction costs by using technology and tie-ups with banks and home loan companies. Others in the same space of comparison shopping of financial products include Apnapaisa.com and Policybazaar.com, which offers to help you choose the best insurance policy.