Expense Account, Mint
Imagine that you are the manager of a school cafeteria. The school offers a wide range of food and beverages. Suppose research shows that no matter what is at the top of the list, the top three items get ordered more than the rest on the menu. If the manager writes out “grilled chicken whole grain sandwiches” at No. 1 “cheese hamburger with fries” at No. 10, more kids will choose the healthier option.
Now, would you, as the manager of the cafeteria and a responsible parent yourself, leave the choice of the first three items to a random selection or take a conscious decision to put the three healthiest options first and then fill the rest of the menu with all others also on the list?