We ask this question all the time when we’re shopping. Whether it is the veggie or fruit vendor or the kirana store,kitne ka hai? (how much does it cost?) is the most heard phrase in a shop. Go to a mall, and barring the super cool, super rich, everybody else is busy struggling to find the price tag on the shoe or piece of clothing on display. Displays are all geared to get your attention to a good deal. And in shopping, a good deal is one that has a discount, costs less or you get something free with it.